Fragrance-Free Makeup

Omiana's natural cosmetics are always fragrance-free: our customers have reactive, sensitive skin and/or are incredibly ingredient-smart and health-conscious; they do not want synthetic fragrances. Fragrance, also know as perfumeparfumessential oil blends, and by other names, potentially, is known to contain noxious allergens and irritants and is especially concerning for those with skin conditions such as eczema, rosacea, during pregnancy - the list goes on!

Fragrance-free makeup & skincare brands

Here's the thing: formulations can be without fragrance but still be formulated with plenty of no-go, toxic ingredients. On the other hand, some super pure, clean formulas can still contain fragrance, whether they disclose it or not! Be sure you dissect every ingredient deck carefully and that you do your due diligence on the company (as fragrance is not always disclosed - we'll elaborate below). Beyond that, be sure you are shopping brands that fully disclose every last ingredient. Read this snippet, straight from the Federal Department of Agricultural's site:

Even some products labeled “unscented” may contain fragrance ingredients. This is because the manufacturer may add just enough fragrance to mask the unpleasant smell of other ingredients, without giving the product a noticeable scent. [source]

Did you register that? Even some products that don't put off a fragrant smell might have fragrance - just to mask the otherwise off-putting smell that would have arisen from the formula!

no synthetic fragrance

Why do so many products contain fragrance?

Other than masking a formula's original smell, people and companies know that scent has a strong tie-in to memory development and good smells make for good associations; for example, have you ever smelled something and it triggered a memory? Have you ever caught whiff of someone who smells amazing and - inadvertently, perhaps - awarded them some bonus points on the attraction front? There's a psychology underlying good smells.

While the individual constituents of a fragrance might not concern someone or bother them, safety hazards can exist, and that's typically enough in of itself to make our savvy customers say No. Thank. You. Phthalates, for example, can be within fragrance. Musks, in natural form, are secretions from animals; when synthetic, like many synthetic fragrance ingredients, they're likely endocrine disruptors. The list goes on yet again!

One other warning point: cosmetics companies can register sets of ingredients to get "trade secret" status. This is a way to offer umbrella protection coverage to a portion of a formula and not have to disclose it to the public. Fragrance can very well fall into a trade secret and not make its way to the ingredient label. Shopping cosmetics, in-store or online, is no small task. Ca′veat emp′tor!

glow

Fragrance-free beauty products can still smell

You read that right, and, when you think about it, it's only common sense:

Your nose and sensory systems perceive an aroma from everything. Your skin, your hair, the fruit at the back of your fridge, the almond flour in the pantry . . . good skincare and makeup formulas are no exception. They can contain antioxidant-rich ingredients that may impart aroma; oils that certainly carry their unique aromas; and essential oils and extracts that provide natural preservation properties and impart aroma. Another caveat, though, is to understand that anyone can be sensitive to anything: even a straight-up non-toxic rated ingredient can make one person react but be pure perfection for another. Something you didn't react to last year might be a huge catalyst for you now; our bodies are dynamic, ever-changing, and sometimes we develop tolerance cut-offs in this toxic-laden world. 

Main takeaways

- Fragrance can be in toxic formulas as well as those regarded as "clean";

- just because a formula does not have fragrance does not mean it's inherently "clean," either;

- products that don't put off a fragrance can still have fragrance: sometimes it's in a formula to counteract an off-putting formula smell;

- formulas can appear fragrance-free yet have trade secret status, wherein the fragrance didn't have to be disclosed since a part of the "trade secret";

- even without synthetic fragrance, formulas will have an aroma.

Omiana does not use synthetic fragrances. Naturally, ingredients mixed together will emit an aroma: the below products are those that emit the least amount of aroma, even, and our customers who are most sensitive to any-and-every smell love Omiana's pure choices!

Mission: Omission ™

People often come to Omiana nearly having given up on makeup but find what works within Omiana. Formulas are crafted in a USA GMP-upholding facility; cruelty-free; and cater to the most sensitive skin and those with specific ingredient needs.

Mission: Omission ™

Did you know? There are no established testing methods or standards in place to make products qualify to be non-comedogenic. We encourage learning which ingredients your skin favors and which truly clog or irritate, which is why we don't limit swap-outs or returns; we're here to help find your trusty go-to forever formulas.

WELCOME
SAMPLES
NO . . .
ROOTS MATTER
FULLY TRANSPARENT

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based on the USA, and products are made here. We operate out of a large good manufacturing-upholding facility in the middle of the US, making shipping reliable and fast across the USA. Omiana ships worldwide, too.

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based on the USA, and products are made here. We operate out of a large good manufacturing-upholding facility in the middle of the US, making shipping reliable and fast across the USA. Omiana ships worldwide, too.

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

WELCOME

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

SAMPLES

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

NO . . .

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

ROOTS MATTER

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based on the USA, and products are made here. We operate out of a large good manufacturing-upholding facility in the middle of the US, making shipping reliable and fast across the USA. Omiana ships worldwide, too.

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based on the USA, and products are made here. We operate out of a large good manufacturing-upholding facility in the middle of the US, making shipping reliable and fast across the USA. Omiana ships worldwide, too.

FULLY TRANSPARENT

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

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