Can makeup clog skin? It certainly can, and this creates a vicious cycle: Sensitive, reactive skin benefits from coverage, yet the coverage seems clogging or irritating, begetting the need for more coverage, more makeup ...


However, while clogged pores can be a real phenomenon, we strongly believe in addressing two key points when it comes to "non-comedogenic" approaches:


What ingredients within your formula are clogging pores?


Are these ingredients truly clogging pores, or are they irritating your skin?


That is, are your pores truly being clogged by thick formulas that aren't enabling the pores to properly filter ingredients OR is your skin reacting to a formula that may seem thick and heavy, sure, but that is actually irritating your skin, as you may be sensitive to or even allergic to some of its ingredients?


Which ever the cause or directionality, we still need to decode the meaning of non-comedogenic makeup:


Commonly this is meant to refer to personal care products that won't clog the pores. Non-comedogenic supposedly means a formula is unlikely to cause comedones (pore blockages). A product labeled noncomedogenic does not contain ingredients that are known to clog the pores, but this is an unregulated term that any company and any formula can toss around:


The cosmetics sphere does commonly use appealing terms to try to appeal to the health-savvy, terms like hypoallergenic, non-comedogenic, and so forth ... and perhaps such formulas bearing these terms are full of good, non-clogging ingredients, but some, indeed, are not. If you search for such makeup, you'll likely see massive corporate companies toward the top, brands sold in drugstores that are known for animal-testing, using parabens, talc, not sourcing ethically - the list goes on. Even for smaller truly good-meaning, good-doing brands using terms like non-comedogenic, there are no established testing methods or standards in place to make products qualify. It may be likely that the formula lets one's skin 'breathe' and doesn't irritate the skin, but it's not a guarantee. One formula might sit comfortably on one person's skin yet cause reaction and seem clogging to another; no blanket terms in this case exist.


We suggest knowing ingredients your skin appreciates and which actually irritate it or perhaps truly clog pores, even if this means buying raw ingredients yourself and patch-testing each one. You can get raw shea butter, waxes, and even various oxides on many sites. Another option is choosing samples when offered (here are mineral makeup samples among Omiana) and patch-testing accordingly.


We don't want to cover you with thick formulas, irritating formulas, or slather on ungrounded terms just to try to garner sales. Transparency is key, and we stand to be a natural brand you can truly trust, candor included.