Woman Applying Makeup and Skincare Products Woman Applying Makeup and Skincare Products

Does Makeup Expire? How To Tell When It’s Time To Toss Your Products

Key Takeaways:

  • When Makeup Expires: Makeup does expire, and using expired products can cause irritation, breakouts, or infections, especially for those with sensitive or reactive skin.
  • Understanding Expiration Dates: Understanding expiration dates and PAO symbols on makeup packaging helps determine when to throw away products to maintain skin health.
  • Shelf Life of Makeup Products: Different makeup products have varying shelf lives, from six months for mascara and eyeliner to up to two years for unopened items like foundation and eyeshadow.


Let’s face it, building a makeup collection is personal. Each foundation, eyeshadow palette, or lipstick plays a role in how we express ourselves. But even the best products don’t last forever, and staying on top of expiration timelines is especially important for those with sensitive or reactive skin.

At Omiana, we’re committed to ingredient transparency and conscious formulation. While we don’t print expiration dates or PAO (Period After Opening) symbols on our packaging, our products follow standard shelf-life expectations for clean beauty. In this guide, we’ll walk through how long different makeup types typically last, how to spot when something’s expired, and how to make the best choices for your skin’s health.

In this article, we’ll discuss how long certain makeup favorites such as foundations and eyeshadows last, and will answer whether makeup expires if not opened, to know how to protect your skin. 

 

Understanding Makeup Expiration Dates And PAO Symbols

Not all products include expiration dates or PAO (Period After Opening) symbols—and that’s okay. While many larger brands use these markings as guidelines, smaller clean beauty companies (like Omiana) often follow industry shelf-life standards but may not include printed dates due to packaging constraints, low-additive formulations, or smaller batch production.

If your product doesn’t have a printed expiration date or PAO symbol, consider general best practices:

  • Liquids and Creams: Typically last 6–12 months after opening.
  • Powders: Generally safe for 18–24 months, especially with clean tools and dry storage.
  • Mascara and Eyeliners: Should be replaced after 3–6 months due to higher contamination risk.

Always trust your senses. If a product smells off, separates, changes color, or irritates your skin, toss it.

 

Try Omiana’s Talc-Free Matte Loose Powder Eyeshadow

 

If There’s No Date Or Symbol 

But what if there’s no date or symbol? Older products or items from smaller brands might not always have clear markings, leaving you guessing does makeup expires if not opened. Unopened makeup can often last a few years if stored properly, which involves being cool, dry, and away from sunlight, but preservatives can still break down over time. Once opened, though, all bets are off if you can’t track the PAO. 

 

When Does Makeup Expire If It’s Never Been Opened?

Unopened makeup can last anywhere from 1 to 3 years, depending on the product type and formulation. Liquid-based items like foundation or mascara typically last from 12 to 18 months, because their water content makes them a breeding ground for bacteria once the seal breaks. Powders, like eyeshadow or blush, often hold out longer, sometimes up to 3 years, thanks to their drier nature. But here’s the kicker: storage matters. Keep that unopened stash in a cool, dry place away from sunlight, or you’re basically fast-tracking its demise with heat and humidity.

Now, you might wonder if an unopened product is safe forever if it’s just sitting there. Not quite. Ingredients can still break down, oils can go rancid, textures can separate, and effectiveness can wane. If you’ve got a lipstick or concealer that’s been in your drawer for a while, check for odd smells, weird consistency, or discoloration before you even think about swatching it. 

 

How Long Does Liquid, Cream, And Powder Foundation Last? 

Foundations come in different forms, such as liquid, cream, and powder, and each has its own expiration timeline, influenced by ingredients, packaging, and how you store them. Here’s the truth about how long some foundations last: 

  • Liquid Foundation: Typically, liquid foundations last about 6 to 12 months after opening. Why the short window? They’re water-based, which makes them a breeding ground for bacteria if not stored properly. Look for a pump bottle over a jar, as less air and finger contamination means a longer life. Unopened, they can sit for up to 2 years, but once that seal’s broken, the clock’s ticking. If you notice a funky smell or separation in the formula, it’s time to toss it.
  • Cream Foundation: Creams often last around 12 to 18 months after opening, thanks to their thicker consistency and sometimes higher oil content, which can slow bacterial growth compared to liquids. Still, they’re prone to contamination if you’re dipping fingers into a jar. Use a clean spatula or brush to extend their usability. Unopened, they might hold up for 2 to 3 years, but always check for changes in texture or odor before applying.
  • Powder Foundation: Powders are the long-haulers, often lasting 18 to 24 months after opening. Over time, the oils from your skin can build up on the surface via brushes or sponges, so keep tools clean to avoid turning your compact into a petri dish. Unopened, powders can last 3 years or more, but if the texture gets chalky or off, don’t risk it.

We’re committed to helping you navigate this with clarity and care. We offer a lot of options for talc free makeup, such as talc free eyeshadows, talc free powder bronzer, talc free powder blush, and talc free foundation.

 

Breathable Foundation With A Lightweight Finish from Omiana

 

Mascara And Eyeliner Lifespans: Why Six Months Matters

Mascara and eyeliner are liquid or semi-liquid products; especially mascara, with its damp, enclosed wand environment, is a breeding ground for bacteria. Every swipe on your lashes is a potential invitation for contamination, and once that clock starts ticking, you’ve got about six months before things get risky. Here are some things you should know: 

  • Adhering To Shelf Life: When it comes to mascara and eyeliner, their shelf life is short because your eyes are non-negotiable. These products come into direct contact with one of the most sensitive areas of your face. If you use expired makeup like an old mascara, the stakes are high, as you could deal with the consequences of irritation, redness, or even infections like conjunctivitis. That crusty, dried-out tube you’ve been clinging to for a year? It’s not just underperforming; it’s a hazard. For eyeliner, particularly liquid or gel formulas, the same six-month rule applies. Pencils might stretch a bit longer if you sharpen them regularly to expose a fresh tip, but don’t push your luck past a year. 
  • Does makeup expire if not opened? Even unopened mascara and eyeliner can degrade over time due to their formulations. Most have a shelf life of about two years sealed, but once that seal breaks, the countdown is on. So, if you’re wondering when to throw away makeup, mark your calendar for six months post-opening for these eye products or sooner if you notice a funky smell, clumping, or any change in texture.


Mascara Free of Parabens from Omiana

 

Lipsticks, Glosses, And Balms: Timelines For Sensitive Skin

Lip products can be a breeding ground for bacteria due to frequent contact with your mouth. Let’s take a look at some things to consider: 

 

Lip Products Shelf Life 

Generally, lipsticks have a shelf life of about 12 to 18 months once opened. Their waxy, less watery composition gives them a bit more staying power compared to liquid formulas, but don’t push it. They typically clock in at 6 to 12 months due to their moist, sticky nature, perfect for trapping germs. Balms, often housed in jars or tubes, also hover around the 12-month mark, though dipping fingers into a pot can shorten that timeline if hygiene isn’t top-notch. Unopened lip products can last up to 2-3 years if stored in cool, dry conditions, but once that seal breaks, the clock starts ticking.

 

Using Expired Makeup 

Now, what happens if you use expired makeup on your lips? Beyond the obvious signs, such as cracked textures or off-putting smells, expired lip products can harbor bacteria or mold, leading to irritation, chapping, or even infections like cold sores in worst-case scenarios. For sensitive skin, an expired formula might trigger redness or allergic reactions, especially if preservatives have broken down. Trust your senses. If the color’s off, the scent’s rancid, or the texture feels gritty, it’s time to let go. Mark your calendars or label your products with the opening date to stay ahead of the game.

 

Final Thoughts

As we’ve explored, makeup does eventually expire, and using old products can pose risks, especially if your skin is sensitive, reactive, or allergy-prone. While Omiana products don’t currently display expiration dates or PAO symbols, we formulate with clean, stable ingredients and keep our manufacturing timelines tight to help ensure product freshness.

The best approach? Use clean tools, store your products in a cool, dry place, and refresh your routine regularly. Our mineral foundations, talc-free powders, and low-hazard mascaras are crafted to be gentle on skin while still delivering performance. When in doubt, swap it out, and know that Omiana’s here with transparent options you can trust.

 

Read also:

 

Frequently Asked Questions About Makeup Expiration

Does makeup expire? 

Yes, makeup does expire, and it’s not just a marketing gimmick to get you to buy more. At Omiana, we believe in transparency, so let’s break it down: over time, the ingredients in cosmetics, especially those with water or organic compounds, can break down, lose effectiveness, or even harbor bacteria. This can be a real concern for those with sensitive or allergy-prone skin. Expiration dates or “period after opening” (PAO) symbols on packaging give you a rough guide, but storage conditions and usage habits play a big role, too. 

 

How long does makeup usually last?

The shelf life of makeup varies by product type, formulation, and whether it’s been opened. Generally, unopened products can last 2-3 years if stored properly. Once opened, liquid foundations and mascaras often last 6-12 months, lipsticks around 12-18 months, and powders like eyeshadows can last 1-2 years.

 

What are the signs that makeup has expired? 

You don’t need a chemistry degree to spot expired makeup, just trust your senses. Look for changes in texture (clumping, separation, or dryness), odd smells (rancid or chemical-like), or color shifts. If a product feels off or irritates your skin more than usual, it’s time to let it go. For those with reactive skin, using fresh products is extra critical, and Omiana’s ingredient transparency helps you choose replacements you can trust without fear of hidden nasties.

 

Can old makeup cause skin problems? 

Expired makeup can become a breeding ground for bacteria or mold, especially in liquids or creams. For sensitive skin types, the stakes are higher, which is why we prioritize clean, low-hazard formulas and encourage tossing products past their prime. Your skin deserves care, not compromise.

 

Does mascara expire faster than other makeup?

Yes, mascara tends to have one of the shortest shelf lives, which is typically 3-6 months after opening. Its wet, enclosed environment is a perfect spot for bacterial growth, and the constant in-and-out of the wand introduces germs from your lashes. If it starts to smell funky, look clumpy, or feel dry, don’t hesitate to toss it.

 

How do I know if my foundation has gone bad?

Foundation, especially liquid or cream-based, often lasts 6-12 months after opening, and you’ll know it’s gone bad if it separates (oil and pigment splitting apart), develops a sour or off smell, or changes color. Texture changes, like becoming thicker or grainier, also signal it’s time to throw it away. Omiana’s talc-free makeup and mineral-based foundations are designed with skin comfort in mind, and we’re here to help you find a fresh replacement that suits your needs.