Makeup without titanium dioxide is our specialty.

What, exactly, is titanium dioxide, a mineral makeup ingredient with good and bad research behind it?

Titanium dioxide lends pigment in paints, cosmetics, sunscreens, toothpastes, pharmaceuticals, paper, and food. Although titanium (also seen as 'CI 77891') dioxide is a ‘natural’ ingredient, titanium dioxide in nature risks being contaminated with potentially harmful contaminants such as lead and iron, similar to iron oxides in nature. Therefore, in this ingredient's case, it is good news that it is purified via laboratory processes for use in cosmetics and sunscreens. Some, however, report being sensitive to / allergic to titanium dioxide.

Titanium Dioxide-Free Makeup vs. Titanium Dioxide in Cosmetics

Pros and Cons 

Titanium dioxide has a slew of benefits when used in makeup but has some question marks and negative research associated with it, too. For example –

  • a benefit: High coverage power.
  • A con: Although research may say it doesn't, titanium dioxide can irritate very sensitive skin; Omiana customers switching from other brands can largely attest to this.
  • Another benefit: Titanium dioxide in makeup provides some UV protection (albeit don’t let companies tout this fact to you unless they have an official SPF rating via laboratory testing). Note that titanium dioxide in sunscreen is nanoparticle.
mineral powder

    More on nanoparticles and particle size as it relates to titanium dioxide:

    Titanium dioxide is typically micronized—made into very small particle size—and coated. The refining of this ingredient’s size makes it easier to glide on and cover skin. However, much research has surfaced over the years about concern over nanoparticles and even micronized particles—those itty bitty particle sizes that we find in makeup and mineral makeup.

    Even when titanium dioxide nanoparticles are used, the coating used atop the titanium dioxide particles can make the particles grow in size, enough to, purportedly, prevent them from penetrating the skin. This objective, then, is to provide sun protection via titanium dioxide without any risk of it causing harm to skin cells. The coating can improve a makeup product’s feel, enhances SPF benefits, and also prevents the titanium dioxide from interacting with other ingredients in the presence of sunlight, thus enhancing its stability

    Common examples of ingredients used to coat titanium dioxide are alumina, dimethicone, silica, and trimethoxy capryl silane.

    Thing is, these coatings can cause irritation for some. How often are you looking for makeup without dimethicone or silica? And to think that perhaps you ‘found’ it, a makeup without dimethicone or silica in the ingredients panel, yet you and even the makeup company may not know that the titanium dioxide is coated with dimethicone or silica? It’s as if the quest for truly healthy makeup can never stop!

    titanium dioxide safety

    The use of nanoparticles in cosmetics poses a regulatory challenge because the properties of nanoparticles may vary: variance occurs in their size, shape, and coatings. We don’t know everything we would like to know about their performance because manufacturers are not required to disclose the qualities of the particles used in some of their products. And again, to reiterate, many companies claiming to use “non-nano” titanium dioxide can be misinformed by their suppliers or misleading their customers. 

    Perhaps one of the most frightening things about nanoparticles is the cumulative effect of being exposed to them. Like any bad habit or ingredient, the over-time buildup increases one’s exposure to the risks associated with nanos.

    Titanium dioxide in large particle sizes and even when coated to become larger in particle size, purportedly does not penetrate all the layer's of one skin and enter the bloodstream. The SPF benefits and silky consistency titanium dioxide lends products can be preferred by many. Many ingredient-discerning people know what they are sensitive to, and oftentimes titanium dioxide is not on their concern list. Purity, particle size, and benefits of this ingredient can vary from suppliers and within finished products. When we do use titanium dioxide, it's because it gives the greatest coverage and tinting power of any white pigment--even better than zinc oxide. 

    safe ingredients

    Omiana fans often prefer to avoid ingredients with any concern, but every ingredient, even the most popular or preferred or supposed-safe, come with pros and cons. What is your take on titanium dioxide? Do you prefer non-nanosized titanium dioxide makeup, for its SPF, coverage, and consistency effects, or do you prefer makeup without titanium dioxide? We have both options for you!

    Mission: Omission ™

    People often come to Omiana nearly having given up on makeup but find what works within Omiana. Formulas are crafted in a USA GMP-upholding facility; cruelty-free; and cater to the most sensitive skin and those with specific ingredient needs.

    Mission: Omission ™

    Did you know? There are no established testing methods or standards in place to make products qualify to be non-comedogenic. We encourage learning which ingredients your skin favors and which truly clog or irritate, which is why we don't limit swap-outs or returns; we're here to help find your trusty go-to forever formulas.

    WELCOME
    SAMPLES
    NO . . .
    ROOTS MATTER
    FULLY TRANSPARENT

    WHAT'S IN A FORMULA ...

    . . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

    We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

    WHAT'S IN A FORMULA ...

    . . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

    We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

    SAMPLES AVAILABLE

    Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

    Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

    SAMPLES AVAILABLE

    Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

    Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

    AWARENESS IS IMPERATIVE

    Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

    AWARENESS IS IMPERATIVE

    Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

    ROOTS MATTER

    Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

    Omiana is based on the USA, and products are made here. We operate out of a large good manufacturing-upholding facility in the middle of the US, making shipping reliable and fast across the USA. Omiana ships worldwide, too.

    ROOTS MATTER

    Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

    Omiana is based on the USA, and products are made here. We operate out of a large good manufacturing-upholding facility in the middle of the US, making shipping reliable and fast across the USA. Omiana ships worldwide, too.

    FULL DISCLOSURE

    Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

    FULL DISCLOSURE

    Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

    WELCOME

    WHAT'S IN A FORMULA ...

    . . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

    We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

    WHAT'S IN A FORMULA ...

    . . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

    We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

    SAMPLES

    SAMPLES AVAILABLE

    Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

    Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

    SAMPLES AVAILABLE

    Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

    Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

    NO . . .

    AWARENESS IS IMPERATIVE

    Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

    AWARENESS IS IMPERATIVE

    Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

    ROOTS MATTER

    ROOTS MATTER

    Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

    Omiana is based on the USA, and products are made here. We operate out of a large good manufacturing-upholding facility in the middle of the US, making shipping reliable and fast across the USA. Omiana ships worldwide, too.

    ROOTS MATTER

    Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

    Omiana is based on the USA, and products are made here. We operate out of a large good manufacturing-upholding facility in the middle of the US, making shipping reliable and fast across the USA. Omiana ships worldwide, too.

    FULLY TRANSPARENT

    FULL DISCLOSURE

    Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

    FULL DISCLOSURE

    Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

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