Eyeshadow

Transform and define your eyes with universally flattering eye shadow for sensitive skin. 

Mineral eyeshadow is a forte of ours. Omiana’s natural and organic clean eye shadow ingredients and high-micron (when applicable), ethically sourced minerals (e.g., mica when we use it; the matte formulas are mica-free) are synergistically combined to provide varying levels of coverage, payoff vivacity, and, when applicable, shimmer. 

What you won't find in this cruelty free eye shadow collection are neon-bright colors or anything achieved with dyes, carmine, tin oxide, chromium greens, and the like. Omiana uses non-nano, non-micronized (very tough to source!) particle sizes when it comes to our iron oxides - which are also uncoated. Like our health-savvy supporters, we obsess over the ingredient details!

Omiana’s selection of vegan eyeshadow options gives you the choice between loose powder, pressed or creamy baked formulas.

If minimal ingredients are what you are looking for, many people with sensitive eyes turn to our simple and indulgent Loose Powder Two-Ingredient Shimmer Eyeshadow - No Titanium Dioxide, Zinc Oxide, Clay, & More! This Two-ingredient naturally shimmery loose mineral eyeshadow offers pure beauty and a weightless feel. No titanium dioxide, carmine, talc, nanoparticles, tin oxide, chromium greens, and so much more. Vivid color payoff and ethically sourced mica for shimmer within this formula.

Omiana’s naturally beautiful Matte Loose Powder Eyeshadow is a soft and silky loose powder mineral shadow that glides on smoothly and blends with ease. Indulge yourself with naturally beautiful Matte loose mineral eyeshadows, without mica, without titanium dioxide, no carmine, talc, nanoparticles, tin oxide, chromium greens, and so much more. The 13 buildable, blendable shades impart matte color to your eyelids with an incredibly smooth powdered sugar texture and weightless feel. Simplicity at its best. Two-Ingredient Loose Powder Shimmer Eyeshadow - No Titanium Dioxide. Vivid color payoff and ethically sourced mica.

Our widest shade selection is available in the Bold Beauty Pressed Mineral Eyeshadow - Boron Nitride-Free, Paraben-Free, and More! This pressed mineral cruelty free eye shadow in 38 gorgeous, silky and long-lasting tones with no talc, gluten, bismuth oxychloride, nanoparticles is mixed with the industry’s best mineral color pigments. These eyeshadows do include ethically sourced mica for shimmer.

The fun with blush, lip products, eyeshadow, eyeliner, and other such formulas is the wiggle room you get to choose a multitude of fun, vibrant, glamorous, or subdued colors to suit any mood or occasion. We eschew any rules in this category and encourage any eye color or skintone to explore a range of colors.

When applying Omiana clean eye shadow, a gentle cruelty free eye shadow blending makeup brush is perfect for flawless coverage around the eye area. Try a multifunctional eyeshadow brush for a well-blended application around the eye. Whether you start with a concealer or go straight for the shadow, Omiana’s super-soft hypoallergenic, vegan bristles smoothly blend across the lid or hard-to-reach corners. The plush bristles won't shed like natural hair and ensure the smoothest application of your mineral foundation. They hold powders better than non-vegan brushes and are easier to clean and maintain.

Find your favorite combinations and formulas, and let us know how to lend a hand! Happy choosing!