Omiana’s USA-made makeup is formulated with only the best available raw materials
Natural Vegan Primer
Natural Vegan Primer
Natural Vegan Primer
Natural Vegan Primer
Natural Vegan Primer

Natural Vegan Primer - Without Titanium Dioxide and Zinc Oxide, Iron Oxides, & More

Rated 4.9 out of 5
9 Reviews

$ 45.00 Sale


About this product >
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About this Omiana product

Description

Long-lasting, organic-based formula in elegant airless packaging; a primer for both the eyelids and entire visage; mattifying for oil-prone, combination-type, and normal skin, yet still great for dry skin! 

Apply evenly to clean skin using just-cleaned fingertips. Follow with foundation and the rest of your makeup routine. Can be used alone for just mattifying nourishment.

Translucent when applied; milky white cream in an airless bottle. No mica, no titanium dioxide or zinc oxide, even, no clay, and much more! Always without talc, gluten, nanoparticles, and so, so much more.

Packaged in elegant airless packaging. 30 mL  |  1 fl. oz. 

non-toxic makeup

Ingredients, fully disclosed

Water (Aqua)

Unifies Ingredients | Cleansing

Organic Aloe Barbadensis Leaf Juice

Skin-Conditioning

Simmondsia Chinensis (Jojoba) Seed Oil

Skin-Conditioning

Simmondsia Chinensis (Jojoba) Wax PEG-120 Esters

Pure Source | Skin-Conditioning

Oryza Sativa (Rice) Powder

Smoothing | Oil-Allaying

Tocopherol (Vitamin E, Natural Form)

Via Sunflower | Moisturizing | Protective

Sodium Ascorbate (Vitamin C)

Antioxidant | pH Balancer

Organic Euphorbia Cerifera (Candelilla) Wax

Skin-Conditioning | Provides Texture

Camellia Sinensis (Green Tea) Leaf Ferment

Antioxidant-Rich | Skin-Soothing Properties

Resveratrol

Antioxidant | Soothing Properties

Silica

Anti-Caking Agent | Silky Feel + Glide

Organic Lonicera Caprifolium (Japanese Honeysuckle)

Antimicrobial Properties

Organic Persea Gratissima (Avocado Butter)

Breathable Hyrdration Source | Enhances Spreadability

Phenoxyethanol, <0.1%*

*Moderate-Rated Preservation

Organic Rosa Canina (Rosehip) Fruit Oil

Skin-Conditioning | Protective Agents

Hydroxyethylcellulose

Helps Bind and Stabilize Formula

Cruelty-free policy

gluten-free and cruelty-free

Omiana does NOT test on animals - not our raw ingredients or finished formulas. We're proud to be certified by PETA and Leaping Bunny:

Leaping Bunny leads the cruelty-free makeup standard and holds certified companies accountable. PETA, People for the Ethical Treatment of Animals, has certified Omiana as cruelty-free as part of their commitment to preventing animal cruelty and testing.

Easy exchanges + returns

30-Day Happiness Promise

Shopping online for natural cosmetics should be an easy process these days; still, some trial-and-error may be involved in finding the best formulas and shades, and we take pride not only in these unparalleled formulas but also taking care of our health-minded, smart supporters.

Omiana keeps returns and store credit simple for you. You can send product back within 30 days of your order date for a —

  • refund to your original payment method (“return”) OR
  • receive store credit through an electronic gift card (which we refer to as "exchange"). 

We understand it can take a few tries to get your perfect formula and shade:

  • Return shipping costs to send your item back are on us for domestic Exchanges (within the USA)!
  • No restocking fees.
  • Product can be gently tested

Anything else I should know about exchanges and returns?

  • Please ensure at least 90 percent of the product remains; we have to discard the product, of course, but this is one way our supporters demonstrate regard for this friendly policy.
  • Product must be in the original packaging.
  • You’ll also need the receipt or proof of purchase.
  • While we will give you a full refund or store credit for your product, unused or gently used, we are unable to refund original shipping costs.
  • If you initiate a return, you forfeit any discount that you may have used— this includes loyalty points, percentage discounts, and limited-time free shipping codes.
  • Exchanges and returns must be initiated through the Exchange & Return Center for US customers.

 What is non-refundable or not eligible for store credit?

  • Freebies; promotional items; samples; eGift Cards
  • Product specified as final sale in the product description/product page
  • Products shipped back beyond the 30-day window
  • Omiana product purchased outside Omiana.com, from a retailer
  • Product damaged after being received in good condition
  • Partial returns for gift sets

Products returned when purchased with an eGift Card will receive store credit. 

Credit will be issued to the original form of payment for the amount of the item plus sales tax. Shipping is not included in refunds. The credit will appear on your bank statement within 1-2 billing cycles. If payment was made with a gift card, a merchandise credit will be issued and sent to you via email.

Damages and issues 
Please inspect your order upon reception and contact us immediately if the item is defective, damaged or if you receive the wrong item, so that we can evaluate the issue and make it right.

Exchanges vs Returns:

Exchanges - U.S. customers may exchange full-size items free of charge (limited to 3 times over three months as you circle in on the perfect shade or formula) We pay the shipping back to Omiana within the U.S. for exchanges. You are responsible for the shipping to you each time. By using the exchange link on the Omiana site, a prepaid shipping label will be emailed almost instantaneously, once an exchange is received, store credit will be emailed to you in the form of an electronic gift card code. To redeem, log onto omiana.com and place a new order for the replacement product at your convenience. Use the gift card code to access your store credit at checkout.​

Returns - If you do not want to exchange but would rather receive a refund, you pay the shipping back to Omiana. Simply follow the same steps as the exchange with the main difference being, once the return is received your account will be credited the price paid for the product minus the return shipping charge.

International/non-USA Exchanges/Returns:

For International/non-USA exchanges or returns please request a return authorization (RA) from Customer Service. Once an RA is issued via email, you are responsible for creating and paying for your own shipping label. International/non-USA exchanges and returns are to be sent to Omiana Exchanges/Returns, 28241 Crown Valley Pkwy, Suite F251, Laguna Niguel, CA 92677.

 Exchange & Return Center

Please contact  Omiana Customer Service if you have any questions.

Shipping info

 

SHIPPING BREAKS

Be a part of the newsletter to get free shipping promos each month on any order size (overseas discounts go out monthly, too!)

USA: orders >$75 USD automatically ship free!

Canada / New Zealand / Australia: orders >$150 USD ship free! 

 

 

Omiana fulfills order the same day until 12 PM Eastern Monday through Friday, otherwise, your order will ship out the next business day. 

Shipping itself takes, on average for US orders via USPS, two to four days (excluding Sundays). Omiana will publicly provide a notice (e.g., banner, etc.) and/or contact customers if there are potential exceptional delays (e.g., inclement weather affecting outgoing packages; holiday traffic, etc.) in processing and/or shipping. 

Need to change the ship-to address? If the package is not yet in the mail, contact us immediately. Please understand that we have no control over packages once they are in the mail.

International orders

Currently we are shipping via First Class or Priority Mail via USPS and/or DHL:

From Canada to Africa to Australia, we ship to many locations across the globe! WE SHIP TO THE FOLLOWING (please note, there may be more locations at this time - please go through the cart motions if you are curious if we ship to your location):

USA, Canada, Australia, New Zealand; Argentina, Australia, Barbados, Belarus, Brunei, Bulgaria, Cambodia, Canada, Chile, Costa Rica, Dominica, Ecuador, El Salvador, Gibraltar, Guernsey, Haiti, Hong Kong, Iceland, India, Indonesia, Isle of Man, Israel, Japan, Jersey, Kazakhstan, Kuwait, Malaysia, Moldova, New Zealand, Norway, Pakistan, Panama, Peru, Qatar, San Marino, Serbia, Seychelles, Slovakia, Slovenia, South Africa, South Korea, Thailand, Turkey, Ukraine, United Arab, United Kingdom, Emirates, Uruguay, Venezuela, and more.

*this list is dynamic: we strive to add more shipping locations regularly, so an attempt at checkout will lend you an updated look at whether we ship to your location.

QUESTION:  Help! My country is not listed above, but I’d really like to order!

We do not have an exact date for when we will reship to more countries, so please check back periodically—and again, subscribing to our infrequent, fun newsletters will keep you posted on updates such as new ship-to locations! We hear of people who route to family or friends in a country we do ship to, and then their source gets them their Omiana package. Just a thought!

QUESTION:  Do you offer expedited shipping?

Priority USPS (and DHL for non-USA) are our fastest options right now. We cannot overnight packages at this time.

QUESTION:  Can you ship to somewhere other than my billing address?

Sure! Just input the correct info when checking out. Once packages are in the mail, we cannot alter addresses.

QUESTION:  Are international orders tracked?

They are; you will get an automated email with your tracking link after your initial order confirmation.

QUESTION:  How do I check the status of my order?

Simply click the tracking URL in your shipping confirmation email. ALL emails receive tracking. (Note to gmail users: Sometimes we land in the 'promotional' folder or junk/spam folder, so please check it if we're not in your main inbox.) 

FAQ about this product

Reviews

Write a Review
average rating 4.9 out of 5
Based on 9 reviews
  • 5 Stars
    8 Reviews
  • 4 Stars
    1 Review
  • 3 Stars
    0 Reviews
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    0 Reviews
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    0 Reviews
100% of reviewers would recommend this product to a friend
9 Reviews
Reviewed by Sonya
Verified Reviewer
I recommend this product
Rated 5 out of 5
Review posted

Good product!

Highly recommend this primer! Helps keep makeup in place and bottle lasts a long time, as you only need a little. The bottle/pump allows you to see how much you have used and when you'll need to order more, which I really like. Been using this everyday for 3 months and I haven't used up half the bottle yet!

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Reviewed by Andrea
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Love this primer

I have extremely sensitive skin and have been able to use this primer without break outs or issues. It makes my make up look smooth and gives me a more youthful appearance

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Reviewed by Vyvian L., from United States
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Easy application and long-lasting!

I typically don't post reviews but I do want to say a few things about this product. I was debating between the Mattifying Perfecting Primer or Natural Vegan Primer...but base on the reviews, I choose Natural Vegan Primer. I am Vietnamese and in my mid-twenties. I don't take birth control, and so I am acne-prone and my facial skin is oily especially my T-zone. In the past, I used 100% Pure Mattifying Primer, Benefit POREfect Primer and TOO FACED Hangover Replenishing Face Primer. I am trying to stir away from conventional and non-eco friendly cosmetics, but the reason why I stated these products is because Natural Vegan Primer did what any high-end makeup primer would do...but with natural ingredients!

After 3 days of using this primer (I wear makeup to work and my shift is 8 hours long):

Pros:

- Mattifying

- Makes my skin look satin-dewy at the end of 8 hours. It doesn't scream "GEEZE, OILY GREASE" but it enhances my skin to "glow".

- Primer doesn't make my cream foundation "disappear", "smudge" or "shifts/moves"

- Puts makeup in place.

- Easy and functionally pump.

Cons:

- Smells not too pleasant.

- The packaging of the primer seems cheap. It feels like the cap for the primer might break if I accidentally drop it.

FYI: Right now is winter here in Washington. I also want to mention whenever I wear foundation, I finish it off with a pressed or loose finishing powder.

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Reviewed by Stephanie C., from United States
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Great!

I really enjoy this primer, it works very well with my dry skin. I used to use the Marc Jacobs coconut primer and I was in love with it. But I wanted a more toxic free alternative and this is a good one. Toxic free, and the ingredients are clear. I really enjoyed this product and it smells L O V E L Y.

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OMIANA Naturally Beautiful

It's an honor to hear that this Omiana formula is a pure 'go' for you; thank you so much for taking the time to leave this feedback and being so in-the-know with your ingredients, Stephanie!

Reviewed by Paulette, from United States
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

My skin feels fantastic!

This is my first time using a primer, and what a wonderful experience. My skin is combination, and this primer evens out all areas and makes my foundation look wonderful. It's unbelievably lightweight and a joy to use. I look forward to applying it every morning. A definite 5-star product. Thanks again, Omiana!

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Mission: Omission

People often come to Omiana nearly having given up on makeup but find what works within Omiana. Formulas are crafted in a USA GMP-upholding facility; cruelty-free; and cater to the most sensitive skin and those with specific ingredient needs.

CONTACT + FAQ SHOP ALL

Mission: Omission

Did you know? There are no established testing methods or standards in place to make products qualify to be non-comedogenic. We encourage learning which ingredients your skin favors and which truly clog or irritate, which is why we don't limit swap-outs or returns; we're here to help find your trusty go-to forever formulas.

CONTACT + FAQ SHOP ALL
WELCOME
SAMPLES
NO . . .
ROOTS MATTER
FULLY TRANSPARENT

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based in the USA and products are made here. Our Customer Satisfaction and Product Development office is in Laguna Beach, CA with our company's HQ in Austin, TX.

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based in the USA and products are made here. Our Customer Satisfaction and Product Development office is in Laguna Beach, CA with our company's HQ in Austin, TX.

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

WELCOME

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

SAMPLES

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

NO . . .

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

ROOTS MATTER

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based in the USA and products are made here. Our Customer Satisfaction and Product Development office is in Laguna Beach, CA with our company's HQ in Austin, TX.

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based in the USA and products are made here. Our Customer Satisfaction and Product Development office is in Laguna Beach, CA with our company's HQ in Austin, TX.

FULLY TRANSPARENT

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

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