I love this creamy eyeliner pot. I've gone back and forth over the years in various brands (with varying degrees of sketchy ingreds) with pressed powder, liquid eyeliner and sticks and I just think this one is the best because aside from being clean, it lasts a really long while (I'm not constantly throwing out plastic tubes from the sticks) and I can use my brush to get a wing tip or smoky or just dab a little on, depending on my vibe and the time I have that day. It's very versatile. If it dries out over time I just add a bit of distilled water and voila- back in action!