About Omiana

mama natural makeup

BEHIND THE CREATION OF YOUR FAVORITE TITANIUM DIOXIDE-FREE (CI 77891) AND MICA-FREE OPTIONS

At Omiana we look at and advocate that others look at one's body holistically: Our bodies and visages are billboards telling the world how our inner body is functioning. If we have issues with our interiors, it's going to show on the outside. We want you to feel as beautiful and capable as you are! That's why we cater to various ingredient sensitivities:

Whether you are looking for titanium dioxide-free (titanium dioxide's other nomenclature is "CI 77891"; more often we are seeing companies use just this, so know that it's titanium dioxide) options, mica-free choices, boron nitride-free options (and of course the many ingredients we always omit for you), Omiana is sure to have an array of products for you!

This company came to be after some little ones entered the world. One mom got very concerned about her ingredients, talked to other health-conscious mamas, and built a team of the most fabulous, fun, loyal, loving people! We are here to help you and hope we can relate and be, well, friends! Please message us anytime with product ideas, feedback, insights, preferences, and just to say hi! We are truly blessed to get to connect with your healthy, caring self!

You can find our main customer care, manufacturing, and fulfillment offices in downtown Columbia, Missouri. ALL makeup and skincare products are manufactured in the USA and ship from central USA as well as the West Coast, via USPS, making shipping, on average, take only a couple days beyond order processing. Our teams are relaxing on the weekends, so please expect all order processing to occur Monday through Friday.

All-Natural Makeup: Some Mineral Makeup and Natural Beauty Products Are Far from Safe!

We omit ingredients for people who have sensitivities or allergies to very specific ingredients and/or those who are incredibly privy to studies on some of the downsides of mineral makeup ingredients. From source to shelf, our ingredients are cruelty-free, never tested on animals: Omiana is certified by both PETA and Leaping Bunny.  

Some lines use propylene glycol, talc, carmine, bismuth oxychloride, nanoparticle-sized coated titanium dioxide (CI 77891), other nanoparticles (ingredients can be in nano-sized particle form, from iron oxides to boron nitride. Most brands do not know what size their particles are!), and other ingredients we eschew. Omiana is also fragrance-free - without synthetic perfumes. We are big proponents on advocating for truth in labeling and not greenwashing; additionally, Omiana offers samples for your low-risk ability to try different ingredient combinations as well as offers a friendly 30-day return/exchange option.

Family-Centered + Here to Help!

We pride ourselves on always remembering the face, the person, the soul at the other end of an email or text. At the heart of Omiana is heart. Our team is comprised of new parents, veterans, students, and animal-lovers from across the globe. Flanked by family-owned restaurants, historical buildings, and organic cafes, Omiana's offices are on bustling Broadway, walking distance from parks and the University of Missouri. The rooms you first see when walking into Omiana's customer care are three sleek, contemporary, non-VOC-painted white with air-purifying plants and modern and industrial accents. Beyond that, our fulfillment that happens within HQ is lined with modern white tables atop sleek white concrete floors illuminated by huge contemporary chandeliers, a massive area that borders obsessively hygienic and is exceptionally well kept as good manufacturing-upholding (GMP) facilities should be. Omiana's team has much autonomy, a valuable asset in helping our young parents attachment-parenting their little ones to team members enlisted in the Armed Forces thrive in multiple facets of life. 

Mission: Omission ™

People often come to Omiana nearly having given up on makeup but find what works within Omiana. Formulas are crafted in a USA GMP-upholding facility; cruelty-free; and cater to the most sensitive skin and those with specific ingredient needs.

Mission: Omission ™

Did you know? There are no established testing methods or standards in place to make products qualify to be non-comedogenic. We encourage learning which ingredients your skin favors and which truly clog or irritate, which is why we don't limit swap-outs or returns; we're here to help find your trusty go-to forever formulas.

WELCOME
SAMPLES
NO . . .
ROOTS MATTER
FULLY TRANSPARENT

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based on the USA, and products are made here. We operate out of a large good manufacturing-upholding facility in the middle of the US, making shipping reliable and fast across the USA. Omiana ships worldwide, too.

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based on the USA, and products are made here. We operate out of a large good manufacturing-upholding facility in the middle of the US, making shipping reliable and fast across the USA. Omiana ships worldwide, too.

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

WELCOME

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

SAMPLES

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

NO . . .

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

ROOTS MATTER

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based on the USA, and products are made here. We operate out of a large good manufacturing-upholding facility in the middle of the US, making shipping reliable and fast across the USA. Omiana ships worldwide, too.

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based on the USA, and products are made here. We operate out of a large good manufacturing-upholding facility in the middle of the US, making shipping reliable and fast across the USA. Omiana ships worldwide, too.

FULLY TRANSPARENT

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

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