Natural vs. Organic vs. Paleo Makeup & Skincare: Which Beauty Terms Are Best?

Omiana has one of the best leading reputations for being non-toxic with a wide variety of formula options. We craft formulas for those with especially sensitive skin or very specific ingredient preferences (or requirements, such as in the case of legitimate allergies). However, perhaps you have noticed that the words non-toxic and natural and even organic get chucked around by companies often for mere marketing's sake. We've seen some pretty interesting certifications come about, too. 

Omaina is USA-based, good manufacturing practice-upholding, certified by PETA, Leaping Bunny, and has stellar EWG non-toxic rating scores. Many of our savvy supporters come to us nearly having given up on makeup but find solutions within Omiana. For those new to this natural brand or wanting further clarification on terminology inundating the natural sphere, please read on: 

organic makeup or natural

The makeup world, especially the natural sector, does toss around some terms to try to garner approval, such as natural, hypoallergenic, non-comedogenic, and more ... but there are no established testing methods, restrictions, or rules to make products qualify for such terms! What about gluten-free ... or non-GMO ... or organic, you may be wondering. You bet - established testing methods do exist for these terms, and an official certification badge should not be misused by any company. Within Omiana makeup, we use ingredients that are without gluten (always) and are organic, or at least non-GMO, when we can - but many mineral makeup ingredients are INorganic, not agricultural, so the term 'organic' does not apply when they're not ingredients that are grown. For example, mica is a mineral, from the earth (when not synthetic) - there is no growing involved: many makeup ingredients are non-agricultural and inorganic by nature. 

Speaking of agriculture, paleo food is not news to anyone - eating like our ancestors ate? Easy to comprehend. Paleo makeup, though? What does that even mean? Beautifying like our ancestors beautified? Didn't they occasionally rub a berry upon their cheeks to look enlivened? Use some clay from the riverbed every now and then? To deem makeup paleo has us scratching our heads. We've heard of this certification, but, to be honest, is it really necessary or is it another marketing tactic? Let us know your thoughts if you have an opinion on this certification.

Certification-wise, we fully understand paying for some valuable labels that offer extra assurance to consumers: organic, non-GMO, etc. But, to be candid, there are more and more certifications coming out as there are non-toxic databases. This is great news in that care and concern for healthy products is growing, albeit almost all the time, companies are asked to pay for certain spots at the tops of these listings and for certifications. Now, to reiterate, these hubs and certifiers can and are wonderful news in many ways: they can provide consumers with extra assurance on purity of products, candor on companies' supply chains, ethics, and more! Albeit a prominent view on many of these apps / hubs / sites / etc. does entail companies paying for their spotlit positions. Yes, they might be amazingly non-toxic-rated! But, alas, we think a candid portrayal of the fact that companies are paying for prominent listings in these apps / hubs / sites / etc. should be noted for the consumers' sakes, too; we think bias should be disclosed.

mineral makeup Almost daily we get asked why we are not in this app or on that certifier's site, etc., etc. Omiana is privately-held, and we have chosen to direct our attention on being as fully transparent for you as we can possibly be, continuing to add more shades and various formulas to the repertoire so you have ample options to choose from, disclosing every last ingredient for you, so you can discern for yourself how pure Omiana products are based on the ingredients themselves, not flowery marketing campaigns or every certification we can throw at the wall!

We personally recommend knowing which ingredients your skin loves and which are less than ideal for it; that can direct you to a framework for choosing your best formulas. Omiana ingredients are here, all one place for your reference, or, when you view a product, the product description also offers fully disclosed ingredients for the product being viewed. Also, here is a list of many ingredients we avoid for you, although it doesn't stop there! 

If ever an Omiana formula has an ingredient that does not bode with your skin, just let us know how to help with an exchange or return! We are super flexible in all our friendly policies, too, because we know shopping online can be for the brave.

Mission: Omission ™

People often come to Omiana nearly having given up on makeup but find what works within Omiana. Formulas are crafted in a USA GMP-upholding facility; cruelty-free; and cater to the most sensitive skin and those with specific ingredient needs.

Mission: Omission ™

Did you know? There are no established testing methods or standards in place to make products qualify to be non-comedogenic. We encourage learning which ingredients your skin favors and which truly clog or irritate, which is why we don't limit swap-outs or returns; we're here to help find your trusty go-to forever formulas.

WELCOME
SAMPLES
NO . . .
ROOTS MATTER
FULLY TRANSPARENT

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based on the USA, and products are made here. We operate out of a large good manufacturing-upholding facility in the middle of the US, making shipping reliable and fast across the USA. Omiana ships worldwide, too.

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based on the USA, and products are made here. We operate out of a large good manufacturing-upholding facility in the middle of the US, making shipping reliable and fast across the USA. Omiana ships worldwide, too.

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

WELCOME

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

SAMPLES

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

NO . . .

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

ROOTS MATTER

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based on the USA, and products are made here. We operate out of a large good manufacturing-upholding facility in the middle of the US, making shipping reliable and fast across the USA. Omiana ships worldwide, too.

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based on the USA, and products are made here. We operate out of a large good manufacturing-upholding facility in the middle of the US, making shipping reliable and fast across the USA. Omiana ships worldwide, too.

FULLY TRANSPARENT

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

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