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Purely Natural Makeup for All Skin Types, Even the Most Sensitive: Our Mission? Omission.
We don't just say "natural" beauty for the sake of marketing. When we say natural, we mean taking out toxic ingredients as well as any that are 'iffy.' We omit ingredients that many other mineral lines wouldn't think to omit because some women have allergies to very specific ingredients and/or some are incredibly privy to studies on some of the downsides of traditional mineral makeup ingredients.
Some Makeup and Beauty Products Are TOXIC!
Has makeup -- maybe even mineral makeup -- made your skin itch? Do you have little bumps? Straight-up allergies? Simply health-savvy? That expensive mineral makeup with argan oil / great reviews / "pure" in the brand's name / full coverage / pretty packaging / yada-yada-yada might totally be irritating--if not endangering--you. In fact, many lines use irritating bismuth oxychloride, which is related to arsenic, nano-sized coated titanium dioxide (CI 77891), other nanoparticles (many ingredients can be in nano-form, from iron oxides to ultramarines. Most brands do not know what size their particles are), and other ingredients Omiana shuns. In a nutshell, here's why you've clearly got some epic taste in mineral makeup and beauty products:
Beeswax is in only a few products
Boron nitride-free options
Cera Alba (see Beeswax; in only a few products)
Cornstarch (see Zea Mays) - this is the only product with hydrolyzed cornstarch
Dimethicone is in only one of our products - the Tan Pressed Matte Bronzer
Emulsifying Wax, even Emulsifying Wax NF
Essential Oils are, for the most part, avoided; only a few Omiana products contain them
FD&C Blue 1
FD&C Red 40
FD&C Yellow 5 - the only product with a lake dye is this Redness Concealer cream, a massively popular option for those needing to avoid titanium dioxide and zinc oxide yet okay with this lake dye colorant. Please avoid if you disapprove.
Formaldehyde-Releasing Preservatives (look for DMDM Hydantoin, Diazolidinyl Urea, Imidazolidinyl Urea, Methenamine, Quarternium-15, specifically)
Fragrance, even from essential oils; essential oils are in only a few products
Genetically Modified Organisms (GMOs)
Gluten (If there is ever a trace amount, we will disclose so in the product description. Please note, we carry two skincare [this option and this one] items that you will want to avoid if you are sensitive to wheat/gluten and soy)
Glycine Soja (see Soybean)
Octyl-Dimethyl-Para-Amino-Benzoic Benzoic Acid (OD-PABA)
Parfum (see Synthetic Fragrance)
Silica is in only a few products
Siloxanes (look for “-siloxane” or “-methicone”)
Sodium Cocoyl Sarcosinate
Sodium Lauryl Sulfate
Soy (see Glycine Soja) (If there is ever a trace amount, we will disclose so in the product description. Please note, we carry two skincare [this option and this one] items that you will want to avoid if you are sensitive to wheat/gluten and soy)
Synthetic Fragrances (see Parfum)
Synthetic Colors, albeit please note that in the case of iron oxides and ultramarines, the fact that these ARE lab-created is the safe practice; these colorants found in nature would be contaminated with heavy metals. We are sure that with our iron oxides and the rare cases in which we use ultramarines that they are not nano-sized (nanoparticle)--not even micronized. Larger particle sizes are, purportedly, safer!
Titanium Dioxide-Free Options (most Omiana products are without titanium dioxide, although we have a range of options with it, for those who are sensitive to, say, mica but not TD. We have even mica-free and titanium dioxide-free for those who need to avoid both ingredients!) - to learn more about TD, read this article here!
Tocopheryl Acetate-Free Options (learn more about how to vet through products with tocopheryl acetate via this blog article!)
Ultramarine-free options; only a few Omiana products contain ultramarines
Vanillyl Butyl Ether
Zea Mays (Cornstarch) - this is the only product with hydrolyzed cornstarch
Zinc Oxide-Free Options
(albeit we have many zinc oxide-based formulations)