Iron Oxide-Free

Iron oxides as colorants in makeup (makeup otherwise would not be capable of exuding color) are put through stringent processes to purify them: It is our belief that iron oxides, when as pure as they can get, are the safest FDA-approved colorant --

Iron oxides are made in a lab for safety assurance; in the case of iron oxides, those found in nature often contain impurities, contaminated with heavy metals like arsenic, mercury, cadmium, and nickel. This is an example of natural not always being safer--the lab-produced variety are the way to go in the case of the safest colorant option for cosmetics. Without iron oxides, makeup would have no color. Omiana sources those of which are not nanoparticle or even micronized in size. Most suppliers or iron oxides provide them in micronized and nanoparticle size, which is another beast in of itself.

In the case of coloring makeup, it is our research-driven belief that lab-created and -tested non-nanoparticle iron oxides are the best way to color makeup. We do not carmine or color-aiding ingredients that may seem 'natural' but risk bacterial contamination. Still, if you wish to avoid iron oxides, Omiana will continue to add products to this section for you. Join the newsletter for updates on such products!

Please note that lab testing does not refer to animal testing: We would never test on animals--not our basic ingredients, not our finished formulas. As you surely are, we're obsessed with life's gift of furry friends : )

organic ingredients
High sell-out risk
Mattifying Perfecting Primer - All Skin Types - Titanium Dioxide-Free, Mica-Free
$ 44.00 $ 3.99-$ 39.99 Sale
Shop 2 shades
mineral veil
Mineral Veil / Finishing Powder - Mica-Free, Titanium Dioxide-Free, & More
$ 2.99-$ 29.99
Shop 2 shades
natural vegan primer
Natural Vegan Primer - Without Titanium Dioxide and Zinc Oxide, Iron Oxides, & More
$ 44.00 $ 3.99-$ 39.99 Sale
Shop 2 shades
cream
New
Prime-or-Hydrate Utility Stick
$ 26.99 $ 24.99 Sale
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Mission: Omission

People often come to Omiana nearly having given up on makeup but find what works within Omiana. Formulas are crafted in a USA GMP-upholding facility; cruelty-free; and cater to the most sensitive skin and those with specific ingredient needs.

CONTACT + FAQ SHOP ALL

Mission: Omission

Did you know? There are no established testing methods or standards in place to make products qualify to be non-comedogenic. We encourage learning which ingredients your skin favors and which truly clog or irritate, which is why we don't limit swap-outs or returns; we're here to help find your trusty go-to forever formulas.

CONTACT + FAQ SHOP ALL
WELCOME
SAMPLES
NO . . .
ROOTS MATTER
FULLY TRANSPARENT

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based on the USA, and products are made here. We operate out of a large good manufacturing-upholding facility in the middle of the US, making shipping reliable and fast across the USA. Omiana ships worldwide, too.

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based on the USA, and products are made here. We operate out of a large good manufacturing-upholding facility in the middle of the US, making shipping reliable and fast across the USA. Omiana ships worldwide, too.

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

WELCOME

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

SAMPLES

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

NO . . .

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

ROOTS MATTER

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based on the USA, and products are made here. We operate out of a large good manufacturing-upholding facility in the middle of the US, making shipping reliable and fast across the USA. Omiana ships worldwide, too.

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based on the USA, and products are made here. We operate out of a large good manufacturing-upholding facility in the middle of the US, making shipping reliable and fast across the USA. Omiana ships worldwide, too.

FULLY TRANSPARENT

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

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