Our Mission

About Us Omiana

Naturally Conscious Makeup & Skincare for All

Omiana is a family-owned, family-run business based in the USA, and our products are made here. Our Customer Service and Product Development office is in Laguna Beach, CA, with our company's HQ in Austin, TX. We're an independent, boutique brand that is obsessed with the craft of making fabulous natural makeup and skincare for the ingredient savvy.

Omiana started in 2014 as a natural makeup brand for people with sensitivities or allergies to very specific ingredients. Our mission was to provide high performing makeup without the harmful additives or ingredients that typically are added. Mission: Omission. Since then, our clean beauty line has grown into an ever-expanding range of products. Omiana has developed a loyal following with over 70% of Omiana’s orders being repeat customers and the customer product reviews speak to the quality, performance, and brand trust. What we found is that not only people with sensitive skin were benefiting from Omiana’s products and philosophy, but also customers looking to care for their bodies and health in all aspects were turning to Omiana for high performing clean beauty products made with the best ingredients from a trusted brand. We continue omitting all ingredients that can have a negative effect on various skin types and sensitivities. It isn’t just people with allergies who need to be aware of what they put on their skin, we all do.

 We are Omiana, the makers of naturally beautiful makeup and skincare. With a healing connection to nature through the expansive beauty of the Texas Hill country and the pure coastal beauty of the Pacific Ocean, all our nature-infused formulations help create a perfect state of bliss and wellness.

Natural. Authentic. Beauty.

There is no “perfect” formula when it comes to beauty products because everyone’s skin is unique. We are fully transparent about our ingredients, so you know exactly what you expose your body to. Our products are made for those who expect the best and want the most results from their makeup. Omiana’s non-toxic products will never make you choose between health and results or between natural and high-performance. You shouldn’t have to compromise your ideals when it comes to beauty. We craft makeup formulas with the most sensitive skin and health in mind. Omiana offers over 400 non-comedogenic product variants with options for titanium-dioxide free, mica-free, gluten-free, and vegan including many others. True to our founding mission, Omiana makeup will never contain parabens, phthalates, triclosan, talc, glycols, nanos, silicones, laureth-7 sulfate, petrochemicals, synthetic fragrances, synthetic preservatives, and many other potentially harmful ingredients.

Omiana’s USA-made makeup is formulated with only the best available raw materials. We don’t do that to look good, but because it is necessary. From source to shelf, our ingredients are ethically sourced, never tested on animals, and certified by PETA and Leaping Bunny. In other words, we offer full disclosure because we have nothing to hide. You will only find honest information about our ingredients on our product pages and labels.

Family-Centered. Here to Help.

Our team is comprised of parents, athletes, veterans, students, and animal-lovers from across the globe. Flanked by nature's beauty, family-owned restaurants, historical buildings, organic cafes, and warm sunshine, Omiana's Customer Satisfaction and Product Development offices are located in a small California coastal city known for its many art galleries, coves, and beaches. To the west is a designated underwater park; to the east, trails meander through coastal canyons that offer mountain biking and hiking trails backdropped by the Pacific Ocean. Our products are manufactured to match - authentic, healthy, beautiful. The result is a luxury product that matches our customer's pure beauty. 

Warmly,

 

 

Mission: Omission

People often come to Omiana nearly having given up on makeup but find what works within Omiana. Formulas are crafted in a USA GMP-upholding facility; cruelty-free; and cater to the most sensitive skin and those with specific ingredient needs.

Mission: Omission

Did you know? There are no established testing methods or standards in place to make products qualify to be non-comedogenic. We encourage learning which ingredients your skin favors and which truly clog or irritate, which is why we don't limit swap-outs or returns; we're here to help find your trusty go-to forever formulas.

WELCOME
SAMPLES
NO . . .
ROOTS MATTER
FULLY TRANSPARENT

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based in the USA and products are made here. Our Customer Satisfaction and Product Development office is in Laguna Beach, CA with our company's HQ in Austin, TX.

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based in the USA and products are made here. Our Customer Satisfaction and Product Development office is in Laguna Beach, CA with our company's HQ in Austin, TX.

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

WELCOME

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

WHAT'S IN A FORMULA ...

. . . shouldn't be there to just make the formula function. A formula should be crafted with the most sensitive skin and health in mind. At Omiana, we offer some of the purest truly natural beauty products.

We're so confident you'll find what you're looking for within Omiana - even if your skin is super sensitive - that we offer a friendly 30-day return/exchange policy.

SAMPLES

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

SAMPLES AVAILABLE

Choose among Omiana sample sizes. The sample options will keep growing; check back for updates and be a part of the newsletter!

Omiana is exclusively online; we understand that online shopping can be a land for the brave, which is a large factor in why we've such a friendly exchange/return policy in place - shop risk-free!

NO . . .

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

AWARENESS IS IMPERATIVE

Omiana products are formulated without talc, bismuth oxychloride, parabens, phthalates, SLS, petrolatum, coal tar, fragrances, silicones, BHT, and so much more. We've options without titanium dioxide, zinc oxide, mica, tocopheryl acetate as well as tocopherol, coconut oil -- you name it! Every formula isn't for everyone, as we all have different needs, but we surely have forever formulas for you.

ROOTS MATTER

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based in the USA and products are made here. Our Customer Satisfaction and Product Development office is in Laguna Beach, CA with our company's HQ in Austin, TX.

ROOTS MATTER

Omiana sources raw ingredients as carefully as we craft the formulas we make: from source to shelf, everything-Omiana is cruelty-free; when we use mica, it is sourced ethically (concerns arise with mica being mined in some locations!); Omiana offers mostly vegan products, too.

Omiana is based in the USA and products are made here. Our Customer Satisfaction and Product Development office is in Laguna Beach, CA with our company's HQ in Austin, TX.

FULLY TRANSPARENT

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

FULL DISCLOSURE

Omiana fully discloses ingredients: to view, please visit each product page and open the 'ingredients' tab. Everyone is unique, and so is their skin. Did you know your skin's needs and tolerances can change? We know shopping online - especially with the learning curve involved in choosing the best formulas - is no small feat, and we're here to help.

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