Adaptive Pressed Powder Foundation A creamy pressed powder mineral foundation with light refracting technology that allows each color to adjust to ...View full details
10 Natural + Organic Omiana Makeup & Skincare Formulas You Will LOVE!
$ 57.008 colors available
68 reviews$ 54.007 colors available
Longwear Liquid Foundation Mousse with a natural matte finish. No titanium dioxide, mica, fillers. Concentrated, organic ingredients and minerals. ...View full details
No reviews$ 53.006 colors available
Large Intense Coverage Creamy Foundation Pot with just a few simple, highly effective ingredients and a wide range of shades for your perfect match...View full details
71 reviews$ 53.008 colors available
Intense Coverage Matte Liquid Foundation - No Mica, Ultramarines, & More. Beautiful, healthy coverage free of harsh chemicals and pore-clogging...View full details
5 reviews$ 50.0031 colors available
Looking for more? This LARGE size is for you - twice the makeup. Indulge yourself with our naturally beautiful mineral powder foundation - made fr...View full details
40 reviews$ 35.007 colors available
Long-lasting Creamy Baked Mineral Eyeshadow Trios infused with botanical extracts provide three complementary shades for sensitive eyes and contact...View full details
75 reviews$ 33.0031 colors available
Indulge yourself with our naturally beautiful mineral powder foundation - made from four simply pure, hypoallergenic ingredients. Details Everythi...View full details
66 reviews$ 30.00
This titanium dioxide-free strong-hold natural mascara for sensitive eyes is a pro at holding curl and elongating lashes without nasty chemicals, f...View full details
2 reviews$ 27.00
A gentle cleanser with great conditioning properties in a slightly foaming lotion. Enjoy a conditioning infusion of proteins, amino acids, and mine...View full details
4 reviews$ 27.00
A gentle, creamy cleanser with antibacterial and naturally astringent agents. Enhanced with the extensive benefits of a harmonious essential oil bl...View full details
78 reviews$ 18.0013 colors available
The naturally beautiful Matte Loose Powder Eyeshadow is a soft and silky loose powder mineral shadow that glides on smoothly and blends with ease. ...View full details
Natural makeup . . . organic makeup . . . natural organic makeup . . . eco makeup . . . pure cosmetics . . . healthy cosmetics . . . these terms get tossed around so much these days, it's no surprise truly green, health-aware cosmetics companies are getting lost in the muddle of corporate big-dogs' greenwashing. Thing is, a green leaf on the packaging, a tree for a logo, or "organic" in the name of a product or company should not sell anyone on how "natural" something is. Greenwashing is rife in this society because even the big dogs see they can dominate the category. Truly natural makeup? Is hard to find. Natural and organic makeup that performs - that actually works well - shouldn't get lost in the mix of all the noxious formulas masquerading as "natural."
While we have an article on greenwashing vs. what makes a "natural brand" really natural, this article and collection focus on Omiana's natural formulas that get touted for being the best formers, the MVPs on Omiana.com.
A common thread we hear among our newest customers' concerns with natural makeup is this: They're not sure the formulas will perform. Most need guidance in the often-daunting quest of switching their makeup over to all-natural, and no one wants to invest in products that have great ingredients but seem to disappear after a few hours of wearing them. . . .
We have great news: truly natural makeup can parallel traditional formulas' functionality and performance. Not every product can do it, not every company has this mastered, and there are plenty of natural formulas on the market that don't perform, and probably more formulas that do perform and are called "natural" but are far from it . . .
Omiana does have natural formulas that deliver an excellent color payoff, staying power, and coverage. Now, that's not to say we don't have some semi-sheer options (we do, on purpose, for those who prefer subtle coverage!) or that you won't have favorites (sure, you're going to play favorites - that's human nature!). Here, below, are Omiana's top performers as rated on this criteria:
- Omiana customers time and time again tell us they repeatedly order these products for their buildable or even high coverage and/or buildable or vivid color payoff
- Omiana supporters tell us, at a significant rate, these products stay put for them. Anecdotally we've heard about their impressive staying power through sports, weddings, outdoor events, and travel.
- The Omiana team formulated with coverage, vivacity, and/or payoff and staying power as a major goal
- Professional makeup artists and our anecdotal-based testing supports these statements.
This top-performing list surely extends beyond ten products, and what might fall on this list for one savvy customer might not be on here for another: subjectivity comes into play, even with our above vetting criteria. Ingredients come into play. See below or you can start with the general top sellers to see what else especially flies off our shelves; get some Q&A insights; or contact us for another starting point. Additionally, view our friendly return policy and learn about Omiana's ingredients.