All Pure Makeup Options

FREE EXCHANGES

Limitless exchanges, on us: We will even make your exchange label and pay for it so you don't have to; just shoot us a message within seven days, get your label, and send back items for exchange!

PROTECTING YOU

The best ingredients and shopping experience: Every bit of info you enter on our site is always kept private. We value and protect you in every way we can as your favorite pure makeup brand!

BEST INGREDIENTS

Our loyal fans are privy to common hazards in our everyday lives and know that even what goes on our skin gets absorbed. Our makeup needs to be as pure as possible!

OUR FANS KNOW THEIR INGREDIENTS AND CARE!

“[My mom] is 69, and she hasn't felt beautiful in years. Like, fifteen years. She doesn't feel feminine, being unable to wear any makeup, and she's lost her eyebrows and sometimes lashes due to a thyroid condition. With my wedding this year, I was determined she would feel good about the photos. She'd tried [other 'natural makeup brands'] and you. My last resorts. [Another mineral makeup brand] burned. One day she sent me a selfie from work. "Are you wearing makeup?!" I asked. "You noticed!" she said. And I cried. She felt beautiful, wearing your products that didn't bother her skin. Thank you for what you do!!!”

Rebecca H.

Virginia, USA

“I was skeptical of trying natural makeup because I didn't think it would last all day like my designer makeup. I have tried Epic Mineral Beauty's [now Omiana] liquid foundation, blush, bronzer, eye shadow and mascara, and I have been quite impressed. They have great color selections for every skin tone, and I was pleasantly surprised to find that it really does last all day. Their customer service is top notch, and they will thoroughly answer all of your questions. I love knowing I can trust Epic Mineral Beauty to provide safe makeup options for me and my daughter, and I highly recommend their makeup as a safe alternative to makeup with questionable ingredients.”

Donna

First5Faves.com

“I will be a loyal customer to your brand and will tell all my friends about you too! Thanks so much!”

Sarah

California, USA

“Your products have allowed me to wear makeup again -- thank you!”

Sharon

California, USA

“Y'all are always on point, extremely helpful, super quick, & knowledgeable in everything you do. Can't wait to see what's in store for the future of Epic and the future of healthy makeup in general - you are definitely on the forefront, and the best makeup & company that I have found. Ya'll truly care, and that's just awesome! It's hard to find companies like yours, and I'm glad I did. It feels great to be able to make the switch and tell people about your products and company.”

Melanie

Louisiana, USA

“You guys rock and are always so quick to respond and take care of your clients! Not to mention the products rock! So happy to have found y'all!”

Jennifer

Texas , USA

Mineral makeup isn't inherently safe. Makeup and skincare products can go right through our pores, especially when of small particle size (micro- or nano-sized). Unlike what we eat, our digestive tract can't help filter anything that goes through our pores--it goes right into the bloodstream! Choose high-micron, uncoated particles and also vet through ingredients to find what your skin and your conscious like. You've come to the right place for makeup with various ingredient omissions: We never use talc, mysterious particle coatings, nanoparticles, bismuth oxychloride, and we offer many products without both mica and titanium dioxide! Some products are zinc oxide-free, too, if you prefer. Shop by your preferred omissions to get exactly what you are looking for from your trusted natural makeup brand! Because you, like us, are likely all-around health-conscious, we also offer lifestyle products to cater to health buffs -- from EMF protection-geared products to USA-made, eco-dyed apparel and home goods and even organic baby apparel, Omiana is your go-to lifestyle brand.

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All Pure Makeup Options

FREE EXCHANGES

PROTECTING YOU

BEST INGREDIENTS

OUR FANS KNOW THEIR INGREDIENTS AND CARE!

Rebecca H.

Virginia, USA

Donna

First5Faves.com

Sarah

California, USA

Sharon

California, USA

Melanie

Louisiana, USA

Jennifer

Texas , USA

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